Jameson’s “Sine Metu” campaign arrives to television

Df Jameson

The partnership established between David Fonseca and the irish whiskey Jameson arrived recently to Portuguese television.

The campaign, initially for a web and cinema,  the spot for the “Sine Metu” (“Fearless”) campaign will be being broadcasted dring November at  the vast majority of the TV channels.

In the film, David Fonseca guides the spectator to the highest point of  Lisbon, on the rooftop of the Ritz Hotel, and lets out a voice this time to challenge them: to leave the zone of comfort according to the motto “Fear a bit less Live a bit more”.

Watch it HERE